Search Engine Optimization Manager
Job Description
CARFAX Overview
CARFAX is one of the leading websites consumers visit when buying a used car. Millions of car buyers rely on carfax.com to get vehicle history information prior to their purchase. Carfax Vehicle History Reports™ provide valuable information that helps used car buyers shop with confidence.
Position Overview
We are looking for an SEO Marketing Manager to lead our online search marketing efforts. The successful candidate will have responsibility for increasing revenue, growing brand awareness and enhancing the overall consumer experience of CARFAX. As our in-house search marketing expert, you will be expected to have an advanced understanding of SEO tactics, a track record of success, and an ability to work in a collaborative culture. A forward-looking approach to the search industry, a willingness to try new things and a commitment to the future of SEO are also key considerations.
Job Function
- Develop and deploy innovative search marketing strategies to keep the CARFAX name and content top-of-mind for consumers and ranked high in search engine results.
- Drive process and oversee functions such as technical website analysis, competitive/keyword research, and link analysis.
- Brainstorms with team to understand search marketing needs and develop ideas for strategic direction and tactical execution.
- Innovative, creative problem solver with an eye for detail and accuracy.
- Review and drive recommendations to improve search engine accessibility for site architecture, navigation, and creative to drive implementation of improvements.
- Responsible for in-bound and out-bound link development from relevant sites and directories, including leveraging social networking platforms/services for link building.
- Ability to prioritize and manage multiple projects.
- Be able to quantify, report on and improve marketing ROI.
Required Skills/Experience
- Commitment to Innovation – must be able to generate new ideas and programs based on experience and success of other programs
- Strong project management/organizational skills – ability to successfully manage multiple projects simultaneously under tight deadlines without sacrificing detail
- Strong interpersonal skills – ability to coordinate across various departments within the organization
- Results oriented – strong focus on achieving revenue, conversion, sales and other marketing goals, ability to use metrics to manage programs and measure success
- Ability to Turn Results into Action – Strong analytical skills, detail oriented and highly organized with capacity to develop insights from past performance and apply to future activities.
Education/Qualifications
- Minimum of five years work-related experience
- Bachelor’s degree in related field of study
All candidates are subject to a full background check.
CARFAX participates in E-Verify. Please click the following link for more details: http://www.carfax.com/pdf/E-Verify1.pdf
How to Apply
Apply Here
Tracking Code: 290350-722
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