Paid Search Account Manager
Job Description
At IMPAQT, a Merkle company, we help Fortune 1000 companies build and maintain a strong online brand presence with our innovative Search Engine Marketing and Search Engine Optimization (SEO) solutions. Our focus on Search analytics and client service has made us a leader among Search Marketing agencies.
We’ve achieved our position in the Search Marketing sphere because of the people who work with us – people who bring creativity, diligence, teamwork, and a desire to serve their colleagues and clients with value. If you’re looking for a work environment where your talent, drive, creativity, and commitment is valued, an environment where you can work hard and play hard, and where you can experience the unique mix of the analytical and the artistic, consider IMPAQT.
POSITION SUMMARY:
The Paid Search Account Manager is accountable for successfully managing Paid Search campaigns for enterprise level clients. This team member works under the direction of the Account Group Manager and in coordination with the assigned Associate and other cross-departmental resources. The primary responsibilities are to achieve client goals, represent IMPAQT as a thought leader in the marketplace, and contribute to the mentorship of team members. This is a full time opportunity with the opportunity to work remotely on occasion.
Job Responsibilities:
- Perform day-to-day campaign activities for enterprise level Paid Search campaigns; inclusive of, but not limited to, bid management, budget allocation, performance monitoring, ad copy testing, campaign expansion, engine beta testing, etc.
- Contribute to the development and execution of market strategies for Paid Search campaigns, including quarterly test plans, risk/benefit analysis, and actionable recommendations
- Demonstrate thought leadership and professional communication skills by developing and delivering client facing materials, such as presentations, Point of Views, business cases, and performance reports
- Utilize business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship
- Employ analytical reasoning, data analysis, and problem solving skills to effectively and efficiently manage campaigns
- Serve as the conduit for effective communication, acting as the main point of contact for the client, internal departments, and third party providers
- Exhibit passion for learning, knowledge sharing, and idea generation in the Search marketplace, by taking self accountability for continued growth in the industry
- Work comfortably in dynamic, time intensive environments where consistent fire drills and competing priorities are commonplace
- Display effective project management skills, ensuring adherence to client timelines and business needs; prioritization of efforts across clients
- Provide proactive mentorship of Search Associates supporting accounts; effectively communicating task execution and timeline requirements, strategic guidance, and constructive feedback
Required Experience
- Search Engine marketing and/or Business Management consulting experience
- Complex data analysis and problem solving skills to interpret consumer behavior and performance trends; able to draw conclusions and devise strategic recommendations based on findings
- Mastery of Excel, including extensive data manipulation, along with tactical execution including: pivot tables, V/H Look-ups, concatenation, macros, etc.
- Skilled at managing and prioritizing complex parallel work streams across multiple functions, teams, & departments
- Able to communicate effectively with seasoned business professionals, including executive management teams, both internally and externally
- Energetic personality and passionate about the Search industry and working with Fortune 500 clients
- 4-5 years work experience in technical development or SEO marketing, with a minimum of 2-3 years of complex, enterprise level SEO experience
- Experience with major web analytics packages, such as Omniture, Webtrends, Coremetrics, etc.
- Strong knowledge of web development with emphasis on ASP.NET, JavaScript, IIS server technology, CMS packages
- B.A./B.S. degree required; Marketing, Business, Information Sciences, and Economics preferred
- Mastery of Excel, including extensive data manipulation, along with tactical execution
- Complex data analysis and problem solving skills to interpret consumer behavior and performance trends; able to draw conclusions and devise strategic recommendations based on findings
How to Apply
Apply at the company’s job page
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