Electronic Marketing Manager
Job Description
MarketResearch.com, the leading provider of market research, is seeking a marketing professional for our Rockville, MD office with 4-6 years of direct marketing experience to lead our search engine marketing efforts for five brands across 22 vertical markets. This includes planning and executing all aspects of search engine marketing via pay-per-click programs and optimizing our 7 websites for search engine rankings. This person will report to the Vice President of Marketing and will work closely with the marketing and tech teams to optimize the cost effectiveness of all online web promotions. Responsibilities include strategy and concept development, budget management, updating website reporting, managing website analytics programs, managing online campaigns to meet ROI goals, and preparing analysis of campaign results.
Responsibilities:
- Manage and optimize leads and sales from paid keyword search programs, including Pay-Per-Click across major search engines, including Google and Bing.
- Test and analyze keywords, title and description copy, landing pages, and bid position in order to achieve the optimal return and traffic volume.
- Coordinate website improvements to optimize search engine rankings and manage relationship with SEO consultant.
- Manage paid search and bid management vendor relationships and collectively execute paid search and bidding strategies.
- Update website tracking reports and manage website analytics programs using Google Analytics.
- Monitor competitor paid/organic search efforts
- Keep abreast of paid search best practices, bid management systems, keyword development tools and industry research.
- Act as liaison with Technology, Marketing, Publishing and Sales teams to execute SEO and other online marketing projects.
Qualifications:
- 4-6 years experience and proven track record in direct marketing B2B products/services
- Strong knowledge of Excel, experience with Google Analytics a must
- Solid understanding of financial analysis, measuring ROI, and forecasting revenue.
- Bachelor’s degree in Business or Marketing preferred or equivalent experience.
- Strong analytical, organizational, and communication skills.
- Ability to thrive in a fast paced working environment.
- Strong team player, capable of managing projects requiring input from multiple sources, with the ability to think strategically and creatively.
We offer a professional work environment with excellent potential for career development. Comprehensive benefits package includes medical, dental, 401(k) Plan, and more. Competitive salaries will be commensurate with experience, in addition to a monthly commission plan.
MarketResearch.com is a growing company with a high standard of excellence. We work in a casual and fun working environment and welcome people with an entrepreneurial spirit. MarketResearch.com is an employee-friendly and focused company with locations in Rockville, MD (headquarters), New York City, NY, N. Adams, MA, Stamford, CT and London, UK. MarketResearch.com is proud to be an equal opportunity employer.
How to Apply
Apply Here
Contact: Megan Pickette
Phone: 240-747-3024
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