Social Media Budget is a Necessity
Posted on 11. Oct, 2008 by Theo in News
Despite having become a buzzword of sorts and despite the popularity of Social Media sites, Social Social Media Marketing does not yet attract the attention it should be by marketing executives. Even though I am sure there are several reasons why this is the case, in the vast majority of cases the problem is that Social Media Marketing results are not as easily quantifiable.
In a world used to the accountability of Search Marketing, where ROI can be tracked for every dollar spent, Social Marketing efforts seem to be this black whole where time and money is spent without knowing what is earned in return. As a result, forward looking marketing professionals are having a hard time convincing decision makers that Social Media Marketing deserves both time and money allocation (what’s that new line item in the marketing budget?).
aimClear gives good reasons why Social Media must be part of your marketing budget.