We’ve achieved our position in the Search Marketing sphere because of the people who work with us – people who bring creativity, diligence, teamwork, and a desire to serve their colleagues and clients with value. If you’re looking for a work environment where your talent, drive, creativity, and commitment is valued, an environment where you can work hard and play hard, and where you can experience the unique mix of the analytical and the artistic, consider IMPAQT.

POSITION SUMMARY:

The Paid Search Account Manager is accountable for successfully managing Paid Search campaigns for enterprise level clients. This team member works under the direction of the Account Group Manager and in coordination with the assigned Associate and other cross-departmental resources. The primary responsibilities are to achieve client goals, represent IMPAQT as a thought leader in the marketplace, and contribute to the mentorship of team members. This is a full time opportunity with the opportunity to work remotely on occasion.

Job Responsibilities:

• Perform day-to-day campaign activities for enterprise level Paid Search campaigns; inclusive of, but not limited to, bid management, budget allocation, performance monitoring, ad copy testing, campaign expansion, engine beta testing, etc.
• Contribute to the development and execution of market strategies for Paid Search campaigns, including quarterly test plans, risk/benefit analysis, and actionable recommendations
• Demonstrate thought leadership and professional communication skills by developing and delivering client facing materials, such as presentations, Point of Views, business cases, and performance reports
• Utilize business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship
• Employ analytical reasoning, data analysis, and problem solving skills to effectively and efficiently manage campaigns
• Serve as the conduit for effective communication, acting as the main point of contact for the client, internal departments, and third party providers
• Exhibit passion for learning, knowledge sharing, and idea generation in the Search marketplace, by taking self accountability for continued growth in the industry
• Work comfortably in dynamic, time intensive environments where consistent fire drills and competing priorities are commonplace
• Display effective project management skills, ensuring adherence to client timelines and business needs; prioritization of efforts across clients
• Provide proactive mentorship of Search Associates supporting accounts; effectively communicating task execution and timeline requirements, strategic guidance, and constructive feedback

Required Experience

• Search Engine marketing and/or Business Management consulting experience
• Complex data analysis and problem solving skills to interpret consumer behavior and performance trends; able to draw conclusions and devise strategic recommendations based on findings
• Mastery of Excel, including extensive data manipulation, along with tactical execution including: pivot tables, V/H Look-ups, concatenation, macros, etc.
• Skilled at managing and prioritizing complex parallel work streams across multiple functions, teams, & departments
• Able to communicate effectively with seasoned business professionals, including executive management teams, both internally and externally
• Energetic personality and passionate about the Search industry and working with Fortune 500 clients
• 4-5 years work experience in technical development or SEO marketing, with a minimum of 2-3 years of complex, enterprise level SEO experience
• Experience with major web analytics packages, such as Omniture, Webtrends, Coremetrics, etc.
• Strong knowledge of web development with emphasis on ASP.NET, JavaScript, IIS server technology, CMS packages
• B.A./B.S. degree required; Marketing, Business, Information Sciences, and Economics preferred
• Mastery of Excel, including extensive data manipulation, along with tactical execution
• Complex data analysis and problem solving skills to interpret consumer behavior and performance trends; able to draw conclusions and devise strategic recommendations based on findings

Key Duties & Responsibilities:
Support the development and execution of global online marketing plans, including:

• Web, social apps, content creation, landing pages, and SEO
• Manage performance based online customer acquisition programs including CPM/CPC/CPA based display advertising and paid search campaigns
• Partnering with Producer, PM & PR to ensure online campaign amplifies marketing messages
• Responsible for all online marketing efforts and ensuring they are in alignment with overall goals and brand tenets

Act as an e-commerce expert within the BioWare Mythic

• Set best practices in the areas of catalogue management, offers, pricing (item level and currency funding level), promotion, e-commerce user flows and usability, merchandizing tools, payment instruments by region, etc.
• Co-operate with Producers and game teams to optimize offerings and drive results
• Benchmark and collect competitive intelligence in the area of monetization / storefront management
• Drive and measure results through effective CRM communications

Responsible for the Consumer Experience across online channel touch points

Define business goals for web site, web applications and social media channels, set the KPIs, and deliver them

• Set and manage the delivery of product ARPU / LTV goals

Represent BioWare Mythic in e-commerce policy and roadmap meetings
Maintain an ongoing dialog with your functional peers in other parts of EA
Deliver post-mortems and best practices

Skills and Knowledge:

• Strong understanding of and passion for games, gamer culture, and online trends
• Strong experience and passion for social media (Facebook, Twitter, etc.)
• Creative and resourceful thinking and the ability to make decisions and organize thoughts under time and budget constraints
• Excellent writing and editing skills — both creative and technical
• Good internal networker
• Able to develop strategic, long term plans and launch initiatives/campaigns
• Able to manage, prioritize, and execute multiple projects at one given the same time
• Able to offer guidance, support and assistance to other team members
• Strong attention to detail and verbal communication skills

Experience/Background:

• New Media/Marketing degree or equivalent qualifications desirable
• Experience in defining, evaluating, and defending ROI of online/community marketing initiatives
• Understanding of the evolution of online marketing technologies and strategies; understands marketing, the importance of social technologies and online community relationships, and the ability to explain the foregoing to partners, stakeholders, and executives.
• Demonstrated expertise in MS PowerPoint, Word, and Excel. Experience with analytics software (e.g. Omniture SiteCatalyst, Google Analytics) and project planning (e.g. MS Project) is a preferred.

ABOUT THE POSITION
We are looking for an enthusiastic, creative Online Marketing Coordinator plan and orchestrate our online marketing campaigns.

REQUIRED SKILLS / EXPERIENCE

• At least 2 years experience executing online campaigns
• Strong knowledge of online marketing campaign best practices
• Experience executing multi-faceted campaigns (email, Online ads, postcards)
• Data analysis and reporting, including email campaigns and Google Analytics
• Experience implementing and customizing Google Analytics
• Experience building, managing, and optimizing the Paid Search Engine Marketing program
• Knowledge of Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Familiarity Graphic design software
• HTML and CSS skills
• Experience working with content management systems
• Strong attention to detail and quality
• Desire and ability to learn new skills quickly
• Self-starter who can work independently without a lot of supervision

Key Tours offer competative salary, HMO health insurance, 401K Plan , ability to Travel to Europe

Primary Responsibilities Include:

• Manage Sunrise’s search engine optimization, paid search, display advertising and social media efforts to increase the Company’s online presence and conversion results
  Provide day-to-day management of all online marketing initiatives and integrate these efforts with overall marketing campaigns
• Direct Sunrise’s online marketing partners including managing campaign budgets and analyzing performance
• Collaborate with designers to lead the development of online creative including online banners, landing pages, and e-mails
• Stay a breast of latest developments in online marketing to implement the most promising, innovative strategies for Sunrise
• Educate the management team and broader employee groups on incorporating online marketing and social media techniques into the corporate culture and community sales activities
• Regularly monitor, analyze and interpret website reports as well as competitive programs to effectively enact changes in Sunrise’s online marketing program
• Measure the impact of Sunrise’s online marketing efforts on overall sales and marketing efforts company wide
• Support the Corporate Marketing & Communications team in all projects including managing campaigns and communications strategies and tactics

Qualifications:

• Bachelor’s degree, experience in healthcare or hospitality industry preferred
• At least 3 years of direct online marketing experience, with 6-8 years total of experience in the sales, marketing and/or communications fields
• Experience with content management system, such as Sitecore, Google Adwords and Webmaster Tools as well as display advertising and other online marketing channels
• Excellent interpersonal, oral and written communication skills
• Strong initiative and ability to handle multiple projects/roles in an evolving environment both individually and part of a complex team environment
• Resilient, with the ability to work to deadlines and maintain high levels of professionalism while managing multiple demands
• Willingness to do what it takes to complete projects with a dedication to quality and innovative thinking
• Ability to work collaboratively with Corporate Marketing & Communications team members to contribute to all team initiatives
• Strong critical-thinking and problem-solving skills
• Strong understanding of general marketing, public relations and communications

Currently we’re looking for someone to create and manage our Search Engine Optimization Strategy (SEO). This individual should have two to three years experience creating and executing SEO strategies and tactics in a corporate environment. We are looking for a rock star that can outmaneuver the competition in a highly competitive field, conduct rigorous analysis and create a strategy for ongoing improvement.

Responsibilities

• Create and manage the SEO strategy and execution
• Analyze data from online marketing campaigns and make recommendations
• Manage outside agency’s to implement and achieve set milestones
• Create ongoing testing strategy and implementation plans
• Define and implement routine reports (weekly / monthly)
• Provide detailed monthly and quarterly results overviews to management
• Provide recommendations on improvement of marketing efficiencies and effectiveness
• Stay abreast of current trends and best practices in marketing analysis and tools/techniques

Requirements
Two to three years experience:

• Managing large scale search optimization strategies with a proven track record of success
• Providing relevant marketing analysis
• Advanced web analytics methodologies such as experimentation and testing, competitive analysis
• Proficiency using site reporting/analytic tools
• Able to work in fast paced environment where flexibility is key and directions can change frequently
• Extreme attention to details and outstanding organizational skills
• Self starter, highly motivated to excel w/minimal supervision

About the Company:

Jobfox is one of the rare high growth companies in this recession. Were growing over 50% per year, and this is all due to our strong product portfolio. But, we’re just getting started. In February we released a next generation product which we believe will be a game changer for our industry. The product may change every professional’s career. Our founder also started CareerBuilder.com, so we’ve done it before. We believe our next generation product could ultimately be bigger than the existing online jobs players.

CARFAX is one of the leading websites consumers visit when buying a used car. Millions of car buyers rely on carfax.com to get vehicle history information prior to their purchase. Carfax Vehicle History Reports™ provide valuable information that helps used car buyers shop with confidence.

Position Overview

We are looking for an SEO Marketing Manager to lead our online search marketing efforts. The successful candidate will have responsibility for increasing revenue, growing brand awareness and enhancing the overall consumer experience of CARFAX. As our in-house search marketing expert, you will be expected to have an advanced understanding of SEO tactics, a track record of success, and an ability to work in a collaborative culture. A forward-looking approach to the search industry, a willingness to try new things and a commitment to the future of SEO are also key considerations.

Job Function

• Develop and deploy innovative search marketing strategies to keep the CARFAX name and content top-of-mind for    consumers and ranked high in search engine results.
• Drive process and oversee functions such as technical website analysis, competitive/keyword research, and link analysis.
• Brainstorms with team to understand search marketing needs and develop ideas for strategic direction and tactical execution.
• Innovative, creative problem solver with an eye for detail and accuracy.
• Review and drive recommendations to improve search engine accessibility for site architecture, navigation, and creative to drive implementation of improvements.
• Responsible for in-bound and out-bound link development from relevant sites and directories, including leveraging social networking platforms/services for link building.
• Ability to prioritize and manage multiple projects.
• Be able to quantify, report on and improve marketing ROI.

Required Skills/Experience

• Commitment to Innovation – must be able to generate new ideas and programs based on experience and success of other programs
• Strong project management/organizational skills – ability to successfully manage multiple projects simultaneously under tight deadlines without sacrificing detail
• Strong interpersonal skills – ability to coordinate across various departments within the organization
• Results oriented – strong focus on achieving revenue, conversion, sales and other marketing goals, ability to use metrics to manage programs and measure success
• Ability to Turn Results into Action – Strong analytical skills, detail oriented and highly organized with capacity to develop insights from past performance and apply to future activities.

Education/Qualifications

• Minimum of five years work-related experience
• Bachelor’s degree in related field of study

All candidates are subject to a full background check.

CARFAX participates in E-Verify. Please click the following link for more details: http://www.carfax.com/pdf/E-Verify1.pdf

Responsibilities:

• Manage and optimize leads and sales from paid keyword search programs, including Pay-Per-Click across major search engines, including Google and Bing.
• Test and analyze keywords, title and description copy, landing pages, and bid position in order to achieve the optimal return and traffic volume.
• Coordinate website improvements to optimize search engine rankings and manage relationship with SEO consultant.
• Manage paid search and bid management vendor relationships and collectively execute paid search and bidding strategies.
• Update website tracking reports and manage website analytics programs using Google Analytics.
• Monitor competitor paid/organic search efforts
• Keep abreast of paid search best practices, bid management systems, keyword development tools and industry research.
• Act as liaison with Technology, Marketing, Publishing and Sales teams to execute SEO and other online marketing projects.

Qualifications:

• 4-6 years experience and proven track record in direct marketing B2B products/services
• Strong knowledge of Excel, experience with Google Analytics a must
• Solid understanding of financial analysis, measuring ROI, and forecasting revenue.
• Bachelor’s degree in Business or Marketing preferred or equivalent experience.
• Strong analytical, organizational, and communication skills.
• Ability to thrive in a fast paced working environment.
• Strong team player, capable of managing projects requiring input from multiple sources, with the ability to think strategically and creatively.

We offer a professional work environment with excellent potential for career development. Comprehensive benefits package includes medical, dental, 401(k) Plan, and more. Competitive salaries will be commensurate with experience, in addition to a monthly commission plan.

MarketResearch.com is a growing company with a high standard of excellence.  We work in a casual and fun working environment and welcome people with an entrepreneurial spirit. MarketResearch.com is an employee-friendly and focused company with locations in Rockville, MD (headquarters), New York City, NY, N. Adams, MA, Stamford, CT and London, UK. MarketResearch.com is proud to be an equal opportunity employer.

RESPONSIBILITIES

• Be an expert in search engine optimization best practices and techniques

• Work with teams to implement SEO audit findings and complete related project plan
• Develop SEO roadmap and identify and implement strategies and tactics for increasing organic traffic
• Deep understanding of key factors, on-page and off-page, that influence organic search rankings
• Create and maintain a development standards document/checklist to ensure efficient and accurate implementation of search optimization strategies as products are launched
• Research, test, manage link building campaigns for high quality inbound links from paid/free directories, top industry sites, blogs and more
• Conduct keyword research using Wordtracker, Google and internal tools
• Recommend SEO opportunities based on keyword research and internal tools
• Make recommendations for content changes to new and existing content, including site side and link-building analysis and recommendations
• Proactively monitor search engine changes and document search engine algorithmic changes
• Work with development team to create landing pages as needed
• Train Editorial, Development and other stakeholders on SEO best practices
• Become an advocate of SEO within the brand

• Provide and create detailed analysis to trend campaign performance

• Interpret Web analytics data for performance improvement. Be comfortable with Omniture.
• Create and update daily, weekly and monthly SEO reports

• Manage SEO Projects to timely execution

• Develop project plans, create action items for the team based on findings and manage deadlines
• Accurately quote time estimates for campaign initiatives and assist in the development of detailed project specifications

QUALIFICATIONS AND EXPERIENCE

• BA or BS
• Minimum four years related SEO experience.
• Minimum 1-2 years management experience.

REQUIREMENTS:

• Great communication skills, written and verbal
• Ability to juggle multiple short-term and long-term projects and be effective at task and timeline management.
• Knowledge of HTML, JavaScript, FLASH, AJAX, and CSS as they relate to SEO.
• Proficiency in paid and free SEO and analytics tools, including Google Analytics, Google Webmaster Tools and Bing Webmaster Tools.
• Comfort working with content management systems
• Ability to work individually and with cross functional teams to drive results
• Excellent analytical skills to analyze large quantities of data
• A self starter with an ability to work in a fast paced, dynamic environment
• Proven project management skills
• Obsessive attention to detail
• Excellent written and verbal communication skills

• Main liaison between client and our outsourced ad ops partner
• Interact and coordinate with internal departments, clients, vendors and agencies to obtain & facilitating the testing of ad creative to ensure successful campaign delivery
• Use internal workflow systems to communicate with Ad Sales and facilitate ad campaign launches
• Support advertising sales team with day to day operational concerns, focusing on providing excellent customer service
• Ensure deadlines for campaign launch dates are met
• Develop an intimate understanding of 3rd party ad delivery and reconciliation
• Reconcile campaigns monthly to ensure accurate billing is delivered and process adjustments as needed
• Send detailed activity reports as directed
• Disseminate documentation to appropriate parties as needed, such as Ad Specs, Business Forms, and reports.

Requirements

• Must have advanced knowledge of MS Excel and MS Office and excellent computer skills
• Must be flexible and have the ability to manage multiple tasks through to completion
• Must be detail oriented and able to communicate professionally to a variety of personalities
• Experience in a media traffic department/ online advertising and familiarity with Dart for Publishers
• Experience trafficking and launching network placements
• Experience with DSM (Dart Sales Manager)